12/27/2022 0 Comments Online visibility![]() ![]() When it comes down to sales, you should always consider your personal brand an important part of your reputation. If you’ve taken the time to cultivate your public persona, then you’ll easily distinguish yourself from competitive salespeople who don’t maintain such strong personas or present vastly different ones. Networking affords you several advantages over would-be competitors. But by investing time in building a personal brand and networking, you have taken several strides in one go. If a person gets to know you and all the things that you have done through your LinkedIn profile, he or she can make a decision on whether you would be good for their business or not.īy engaging with customers on their posts from time to time, your prospect would start recognizing you, and with good direct content, you might build trust with them over time.Īnd by understanding all aspects of your expertise and who you are as a seller or entrepreneur, this individual can decide if there is the potential for collaboration or not. If not, consider the following reasons for working on building a personal brand on social media. If you are a B2B seller or entrepreneur, you must have understood the art of quickly adopting the selling strategy towards social selling during this pandemic. However, if you don’t take the time to invest in a little personal branding, you might lose out on the race of getting a good job or acquiring a high-end client. Why should you invest in personal branding?Īs a profession, your focus is only on your job and building your skills, and that is amazing. Now before further adieu, let’s get into understanding why you as a professional or B2B seller should invest time in personal branding. ![]() With so many social media platforms providing so many amazing features for personal branding, not choosing to do so, in Spock’s words, is completely “ illogical.” On LinkedIn, you can share your articles and blogs of 110,000 characters. They even share articles to show their expertise in their respective niche. ![]() Depending on the platform, you can share your expertise or thoughts via video, image, post, story, article, or discussion.įor example, LinkedIn influencers often share their professional journey stories with simple text posts under the constraints of 3000 characters, now more often topped with an image or video post. Personal branding is a process of promoting yourself and establishing yourself as the influencer or thought leader of the domain.įor online personal branding, you can utilize various social media platforms like LinkedIn, Clubhouse, Youtube, Medium, Instagram, etc. Personal branding is the story about yourself that you tell the world, containing details about your skills, experiences, talents, accomplishments, opinions, and personality. 6 Tips for building for personal branding to improve visibility.Why should you invest in personal branding?.In this blog post, we’ll take a look at 6 different personal branding tips to help increase your personal brand and your online visibility in the process.īut before that, let’s understand what personal branding is and why it is crucial in the post-pandemic world. It’s something that is becoming more and more important to every profession and not just marketers. Personal branding is a big topic in online business. This is because, on average, posts shared by employees have 8 times more engagement than the same post being shared by the company.Īpart from this, it is now more than ever crucial for social selling and recruitment because most businesses have gone remote, which doesn’t look like it will change completely anytime soon. More and more companies emphasize that employees use their social platforms to promote their brand, which in turn means first building your own brand online. What Marc Ecko says about branding is completely apt not just for direct sellers but for B2B sellers as well as B2B professionals. You must have heard this saying of the famous American designer Marc Ecko saying,Īnd if you still think personal branding is an oxymoron, especially in this internet era, you couldn’t be more wrong. ![]()
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